What is a "Craft beer" anyway?

September 25, 2017 by Leigh-on-sea.com



"Craft beer seems to be all the rage of late, but with so many varieties it can prove a little perplexing to the recent convert from Carling… 

So, what do you do? Dust off your skin-tight jeans and brave the trendy bars in the hope that through osmosis you can inherit enough knowledge to pass as a connoisseur? Take a wild stab in the dark and end up with a Pumpkin spiced, chia-infused stout that resembles the stuff that leaked out of the bottom of the fridge last year? Fear not, gentle reader for there is hope, in the form of Hoppily. 

Hoppily are a beer subscription company with a difference. They are driven by the desire to see local beer in the hands (and mouths) of local beer lovers. By collaborating with a plethora of independent craft breweries from Essex and London, Hoppily offer a proper taste of the world of craft beer from the comfort of your own sofa. 

Their craft beer subscriptions are completely flexible (at no more than £25 per month for 8 delicious craft beers), with free delivery and the option to cancel at any time. Through their unique review process, your favourite beers are then recorded and put into a super scientific sounding algorithm to determine what you’d like in the next box, all while promising that you’ll never get the same beer twice, unless you want to, that is. 

Those who attend the Leigh Farmer’s Market will already be acquainted with the lovely team from Hoppily, who are always on-hand to provide help and shoot the boozy breeze (you can even pick up your online orders there!). You can also buy the great gifts that Hoppily curate at events (you must have seen that yellow gazebo at Leigh Folk Festival amongst others, right?) online – and anyone within 10 miles of Leigh can choose to get free delivery too!

And if you wanted something special arranged – think Xmas parties, beers in the office on a Friday, supplies for that birthday house party – they can also put together bespoke packages and even turn up to your house or office party to keep the craft beer flowing! Watch this space on their website or email hello@hoppily.co.uk

So, if you want the cream of the craft beer crop, freshly delivered to your door, check out Hoppily.co.uk today."


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