Music Playing Big Belly Bins Come to Southend

July 12, 2023

Veolia and Southend-on-Sea City Council have joined forces to tackle the issue of litter on the seafront with their newly launched “Just Bin It” campaign promoting a cleaner and more environmentally friendly Southend-on-Sea with talking bins and glow-in-the-dark signs.

The Veolia-funded Big Belly bins will be at prime seafront locations all summer and are equipped with smart technology, allowing them to compact waste and provide live information on how full they are. Best of all, they celebrate every time someone uses them by playing music, from Funk to Drum and Bass!

Glow-in-the-dark stickers featuring positive playful slogans such as "Thanks for binning your rubbish, babes" have also been placed on other bins along the seafront, particularly in high footfall areas such as Marine Parade and Western Esplanade. The neon stickers will help people find the bins after dark and remind them to dispose of their rubbish appropriately.

Elsewhere, bins will have new signs, reminding visitors to take their rubbish home with them in the event that the bin is already full. These signs feature a QR code so people can report a full bin on the Council’s My Southend portal.

The “neon” design approach, eye-catching posters and banners along the seafront are targeting both tourists and locals alike. Local traders are encouraged to participate in the campaign too by displaying posters and promoting the importance of keeping the seafront clean for everyone to enjoy.

Keep an eye out for fun anti-litter memes and informative content across social media encouraging the public to share their commitment to a cleaner Southend-on-Sea through their own posts using the hashtag #JustBinIt.