Southend City Centre Dragon Trail For Chinese New Year

February 8, 2024

The Lunar New Year begins on Saturday 10th February and 2024 will be the year of the DRAGON. To celebrate we’ve got a few weeks of Dragon infused fun at Southend on Sea and it’s all FREE.

Southend City BID brings you a feast of dragon related activities to enjoy. For the next three weekends and half term week, there is a FREE Dragon trail for the kids.

Weave along the High Street venues and follow the trail, each poster’s QR code will open up a dragon on your mobile phone. Track down all 10 dragon footprints, complete the challenges and you can download a FREE e-book and along the way you might bump into a few fire- breathing surprises too!

Saturday 10th February

Come and enjoy the Free Dragon trail as it goes live with venues from New Look in the Victoria Centre all the way down the High Street to Southend Pier. At the Forum, come and see the giant Dragon in reception where you have the chance to name it in a competition. The winner will get a family ticket (up to 5 people) to see the fantastic family show The Wizard of Oz at the Cliffs Pavilion. Also at the Forum, make sure you visit the Children's Library where you can enter a Dragon story writing competition with yet more prizes to be won.

At the IronWorks (90 High Street) also on Saturday 10th February there will be Chinese New Year themed craft tables between 10am and 4pm to enjoy.

Saturday 17th February

Lion Dancers will be performing 3 shows in Central Southend. 11.00 Victoria Circus, 12.00 near the Railway Bridge and 1pm outside the Royals.

Also on the 17th the Royals Shopping Centre, Southend Theatres will be providing 30 minute FREE storytelling sessions from 11.00 to 12.30.

The trail is organised by Southend City BID and will continue until the end of half term on Sunday 25th February.

Southend City BID Chairman George Bejko-Cowlbeck said “We’re excited to present this trail for Southend which provides families some welcome free activity during half term, which should also help enliven the high street for our businesses”.

The trail story points are located in the following venues: New Look, Toys N Tuck, Caffè Nero, The Forum, Claire's, The IronWorks, Patisserie Valerie, Waterstones, The Royals Shopping Centre, Southend Pier. Look out for special offers and displays in all of these stores!

For more information contact Scott Dolling


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