UK’s first high street ‘sensory pod’ opens in Southend

October 9, 2025

Southend-on-Sea City Council is pioneering inclusive public spaces with the UK’s first high street sensory pod in The Victoria Centre.

Whether you're someone who finds shopping for the perfect pair of jeans a stressful ordeal, or you've been dragged along for a retail marathon and need a moment of calm, Southend’s new sensory pod offers a welcome escape.

It’s also a helpful retreat if you’re out with children who become overwhelmed by the bustle of the high street, the excitement of a football match, or the energy of Adventure Island

Designed with customisable lighting, sound, and visuals, the pod can reduce stress and help users feel more in control and ready to re-engage with their surroundings.

Already a familiar feature in some Southend schools, the sensory pod, or ‘Cubbie’, offers a safe, calming space for anyone experiencing sensory overload or anxiety while visiting the city centre.

Cllr Laurie Burton, Cabinet Member for Children, Learning and SEND, said: “We’re proud to make sensory support accessible to everyone in Southend with this public Cubbie Pod at The Victoria Centre.

"Whether your children need a short retreat from the hustle and bustle, or adults are feeling the stress from finding the perfect pair of jeans, this UK first Cubbie is a small space with a big impact. It shows our commitment to caring for all residents and promoting a good quality of life.”

The addition of the Cubbie sensory pod at The Victoria Centre is another step forward in the council’s ongoing transformation of this key city centre asset. Since acquiring The Victoria, the council has focused on creating a vibrant hub that meets the evolving needs of residents, supporting wider ambitions to improve access to care, reduce health inequalities, and ensure everyone can live well.

The pod is located on the first floor of The Victoria Centre and is wheelchair accessible. It is suitable for all ages, though children under 13 must be accompanied by an adult.

Users can access the pod via the Cubbie app, available on the App Store and Google Play.